Fluorescent colors are everywhere, and you encounter them at least once a day in your daily life. For example, sportswear, stationery, marine life, or traffic lights.
The "definition of fluorescent colors" refers to colors that absorb and reflect more light than traditional colors. These colors are brighter, bolder, and have higher saturation, giving the impression that they continue to glow even in low light. Some people also refer to fluorescent colors as neon colors. Due to their bright, eye-catching nature, fluorescent colors are increasingly favored by consumers, especially young people who pursue fashion and individuality.
Wanlong Chemical Co., Ltd. was established in 1989. For nearly 40 years, it has focused on the research development and production of polymer synthesis and fine chemical intermediates. It has developed three major business systems-polymer materials, organic dyes, and chemical intermediates, including fluorescent pigment powder. We offer wholesale prices, bulk purchases, and small batch purchases as well, and provide free samples to potential customers. If you have any needs, please contact us.
Why should brands and businesses focus on fluorescent colors?
- Fluorescent colors have high saturation and contrast, making them stand out visually and attracting attention to products in a competitive market.
- Fluorescent colors are often associated with youth, energy, and vitality. Using fluorescent colors can convey a positive, energetic, and innovative brand image. In recent years, the fashion industry has embraced fluorescent colors, with many brands launching their fluorescent-colored items, and fashion icons often wearing fluorescent-colored pieces.
According to color psychology, fluorescent colors convey energy, excitement, and modernity, which can influence consumer behavior and spark greater interest in products. Different fluorescent colors can evoke different emotions and themes. For instance, orange conveys vitality and enthusiasm, pink suggests femininity and tenderness, and green symbolizes health and nature.
Let’s take a deeper look at the various fluorescent colors:
- Fluorescent red often represents an optimistic spirit and is commonly used in sports products.
- Fluorescent orange is bright and energetic (with a stimulating red undertone), representing liveliness, optimism, and health—such as in fluorescent orange life rings.
- Fluorescent yellow is a lively color, considered the most energetic and warm, seen in streetwear designs.
- Fluorescent yellow, combined with red or orange, appears open and bright; paired with blue or purple, it creates a more luxurious, precise feel.
- Fluorescent green symbolizes life, safety, environmental protection, and peace, which is why some eco-friendly trash bins are designed in fluorescent green.
- Fluorescent blue represents calmness, rationality, and a strong sense of technology.
- Fluorescent purple is a sensual, luxurious, and elegant color, often associated with a romantic atmosphere.
- Fluorescent pink has a dreamy, cute, and tender feel, and the pink or magenta tones often carry feminine traits. Therefore, fluorescent pink and purple are commonly used in cosmetics and women's fashion design.
Where can I buy fluorescent pigment powder in bulk?
Fluorescent pigments are pigments that emit bright visible light under ultraviolet or other light sources and are widely used in various occasions, such as fluorescent paints, stationery, textiles, plastics, advertising signs, electronic displays and other fields. As a professional supplier and manufacturer of daylight fluorescent pigment ingredients, Wanlong Chemical Co., Ltd. has nearly 10 years of experience in supplying and exporting fluorescent pigment ingredients in China. You can choose to buy fluorescent powder from Wanlong Chemical Co., Ltd. with confidence. If you have any questions or concerns, please feel free to contact us and we will reply to you within 1 working day.
If you need, please contact us.
How to use fluorescent colors? Classic Case Analysis
Now, let's look at some classic examples to see how fluorescent colors are applied! You might have seen these colors on sneakers, clothing, or gaming equipment.
Nike's "Volt" series sneakers, launched during the 2012 London Olympics, used fluorescent yellow-green. As soon as this color appeared, it immediately captured attention. Fluorescent colors grab people's attention quickly, especially in sports brand advertisements. They helped Nike stand out from the crowd of ads. If you check out sports brand ads today, fluorescent colors are still their "secret weapon"!
If you’ve followed streetwear brands like Off-White and Supreme, you’ve likely seen clothing in fluorescent colors—fluorescent green or fluorescent pink hoodies, shoes, etc. These colors look special and immediately convey a sense of "cool" and "individuality." Fluorescent colors make you stand out, and young people love expressing themselves through their clothing, making fluorescent colors popular in the fashion world. You can often find people wearing fluorescent-colored items on social media, all wanting to show off their street style.
You’ve probably seen workers or police officers wearing fluorescent yellow or green clothes on the street. These colors not only look striking but also help people see them clearly in the dark, avoiding danger. Fluorescent colors significantly improve visibility in low light, at night, or in bad weather, helping to protect workers' safety. Many traffic signs also use fluorescent colors to ensure drivers can see them clearly under dim lighting.
If you’ve watched *Blade Runner 2049*, you’ve probably noticed that the city background is filled with various fluorescent-colored lights. Fluorescent pink and blue are used to give the film a futuristic, cyberpunk style, creating a dreamy yet slightly mysterious atmosphere.
Razer, a well-known gaming equipment brand, frequently uses fluorescent green lighting on its mice, keyboards, and headphones. Young gamers love eye-catching designs, and fluorescent colors help these products stand out in the esports market, attracting more attention from players.
As more brands and designers embrace these vibrant hues, we can expect fluorescent colors to continue shaping trends and consumer behavior for years to come.
Post time: 2025-03-31 13:48:34
- Previous:
- Next: What Are Fluorescent Pigments and How Do They Work ？| Wanlong